This was an incredible and amazing project to be a part of. To be fair the franchise restaurant business is a whirlwind of non-stop activity, so the challenges of rebranding the archetype of the casual dining space was challenging to say the least. This project started a few years ago with a major rebrand and new site design. But the entire design was laid on top of the existing antiquated architecture and bandaided code base.
The first step was really to do the research and find the right way to rebrand the TGIFridays restaurants into a more modern space while being authentic to their local-bar roots.
The second step was to redesign the restaurants, the menu and finally fully redesign the website so that it was mobile friendly and could serve as a base for all the marketing and landing page needs from various media campaigns running throughout the year.
There is still a lot different I would have done with this design, but to look at it in contrast to what existed before is a complete breath of fresh air. Congrats to The Richards Group team who puts so many hours and incredible thinking into this client.
AGENCY PARTNER: The Richards Group