Samsung "Airport Charging Stations"

This was a concept that had been bounced around inside the halls of the agency as well as Samsung North American HQ for some time. The real insight for this idea came from a desire I had for the brand of Samsung electronics to become more of a visible partner instead of always trying to sell you something - which of course is the major point of an electronics manufacturer.

The additional insight came from all the traveling we did with this team. Airports at the time were antiquated in their design for human traffic and modern electronic needs (most still are). Outlets as we all know are limited. So, what better way for Samsung to be relevant and helpful than to provide charging stations in many US airpots.

We designed the pods with our internal engineers, and then partnered with an application company to develop a running application on a large touch screen within the charging station where users could find basic information like weather, news and play games while their devices are charging. Additionally this became a great place to integrate the Samsung partnership with CNET, displaying current reviews of all the latest electronic equipment.

AGENCY PARTNER: Cheil Agency