Max Factor

This was really one of my most favorite site designs of the last several years. Aside from the stunning photography we used and the glimmer of the fashion industry, i thoroughly enjoyed learning the history of Max Factor himself, as well as the brand he build through his impact with the early years in Hollywood film. His thinking of makeup took the industry to an entirely new standard.

To highlight not only a vast product line with interactive tools, I also designed the navigation and logo to have a three-dimensional sheen to it. Using subtle lighting effects behind the logo we could cue the user through navigation or exploring with logo interactions to enter into the the "behind the scenes" approach to the history of the brand. In this view, the users pov would be transported up and through the light coming out of the MAX FACTOR logo and into a brilliant white canvas where the history of the brand could be represented.

AGENCY PARTNER: imc2