LeGourmet Chef - Ecommerce Site

I always find ecommerce site design an incredible UX + Design challenge. There are so many given metrics about performance and product sales tied to pixel space it becomes a difficult challenge to make things simple and understandable from a Design POV. Animated feature banners, product highlights and every conceivable category as a navigation header are always challenges handed to the UX and Design teams.

This is an older site I designed, on along with some brilliant Information Architects. But I feel like, because of its simplicity and balance of a lot of complex information, it still holds up today. A few aspects look a little dated, but the fact that this template could be ripped off today for another major ecommerce brand i feel like speaks to the thoughtfulness of our solutions, as well as the standardization of UX in recent years.

AGENCY PARTNER: imc2