This was a redesign of the traditional Coca-Cola online retail store for a more youthful oriented active lifestyle. Aware that younger generations around the globe were spending less time buying traditional Coca-Cola branded merchandise, the assignment was to design a new more youthful web storefront.
I believe the problem wasn't just the storefront itself. Although the old Coke Store was very antiquated in it's design, it also lacked and merchandise I myself would purchase - except for the 70's era Mean Joe Greene bobble head. So I took the opportunity to also design new merchandise; including new clothing and fashion items like, jeans with a subtle branded mark and red cloth interior, shoe partnership ideas, hats, etc.
AGENCY PARTNER: imc2