Cheetos "Little Chester" Concept

I was asked to be a part of some strategic thinking, planning and creative work to demonstrate a few celebrity integration ideas for the Cheetos brand. Our concept was based on the brand pillars of family fun and mischief. Using an iconic Chester Cheetah costume, we presented an idea about this playfulness and mischief that lives inside us all. Alec Baldwin, Ellen DeGeneres and Jon Hamm were great celebrities to help deliver the idea that family fun and mischief is a character we can all play. 

AGENCY PARTNER: United Entertainment Group