AT&T "It Can Wait"

As a broad part of AT&T's "It Can Wait" campaign I was asked to help work on several strategic partnership ideas. One of these included this sticker which has now been translated into over a dozen languages around the world. It's fun to see a simple idea take on a new life.

Here's a simple reminder. Please don't text and drive. It really is super dangerous. And whatever communication you feel the urge to immediately respond to, really can wait a few minutes.

AGENCY PARTNER: United Entertainment Group